Marshmallow is kind of sweet which children are crazy for. It's really difficult to resist eating it when it is in front of them. So Walter has wisely chosen the marshmallow as a test material to find the real delayed gratification.

For a few minutes, children avoided the marshmallow. But as time pass by, their temptation to eat the marshmallow is growing bigger and they have very hard time avoiding it. Finally, lots of children had very difficult emotional times, some picked up marshmallow licked it, some ate it and some controlled it with great difficulty.
After 15 minutes the experimenter found there were very few students who had controlled gratification, i.e, who did not eat the marshmallow. Those students who abstained to eat marshmallow were awarded the next marshmallow as promised before.
After 10 to 15 years, those students were studied about their achievement. It was found that those students with delayed gratification were found to be more successful in their life, have good SAT scores, good jobs, good health, and good education ailment and have a better life.
So it was found that children with control over their gratification tend to be successful.
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